G322 Section B: Institutions and Audience
The British Music Industry
One essay question
50 marks (the other 50 marks is for Section B Textual Analysis)
You will use two detailed case studies of record labels in the exam.
We will be studying:
(a) Universal Music Group (a conglomerate record label)
(b) Domino Records (an independent record label)
You are awarded marks for:
Explanation/analysis/argument (20 marks)
Use of examples (20 marks)
Use of terminology (10 marks)
Types of question in the exam:
1. What are the issues raised by media ownership in contemporary media practice?
2. What is the importance of cross media convergence and synergy in production, distribution and marketing?
3. What are the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange?
4. What is the significance of proliferation in hardware and content for institutions and audiences?
5. What is the importance of technological convergence for institutions and audiences?
6. What are the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions?
1.
